SEO audit

What does SEO audit mean?

SEO audit is a comprehensive report on quality of your website with prioritized improvements. We will evaluate time, money and efforts of your developers that should make your website better.

Analysis Stages

Technical and search audit. Assessment of compliance of the site with the current search engines’ standards.
E-commerce SEO audit. Assessment of compliance of the site with the current E-commerce guidelines and standards.

Outcomes

Report of the founded errors and imperfections, recommendations and priorities for improvements in PDF document.
Skype consultation, including answering questions concerning the SEO report.

Buy SEO audit

	Scope, hours	Price, USD.
Search and technical audit	20	400
E-commerce audit	20	400
Total		800 USD

SEO website audit checklist

General website condition
Technical SEO audit

Correctness of the server-side response of the main website pages, including home page, product page, category page, article and page 404.
Speed of server-side response and html-document assessment.
Size of scripts and CSS files.
Test of the website load speed.
Assessment of compliance of the web pages slicing with the validation standards (https://validator.w3.org/) and search for errors and aberrations.
Outcomes and recommendations

Analysis of the website performance in Google Search Console

Search engine filters.
Check of the robots.txt file with the special attention to the Disallow directives.
Sitemap.xml check.
Check of the affiliation of the domain.
Recommendations concerning configuration of 301 redirect
Website geotargeting
Check of address registration in My business Google
Correctness of code configuration of Google Analytics script.
Outcomes and recommendations

On-page factors and keyword optimization

Page structure analysis (header, bread crumbs, main block, sidebars, footer).
Page template analysis.
Evaluation of the code redundancy.
Check of code beyond <html></html>
Evaluation of quality and uniqueness of the website text content.
Recommendations for defending of the website content from illegal copying.
Check of uniqueness and correctness of page titles
Check of correctness of the keywords optimization.
Evaluation of the website texts to spam criteria.
Novelty of the content
Evaluation of meta-tags (title, description, etc.) and H1, H2 headings
Correctness of using <strong>, <em> and other text tags
Evaluation of optimization of illustrations
Evaluation of internal link structure
Check of the copyright in the website footer
Check of invisible content presence on the website pages.
Check of availability of a sitemap designed as a set of links to all main website categories on the single page
Outcomes and recommendations

Website presentation in search engines

Evaluation of domain age with WHOIS and Webarchive.org
Snippet optimization
Check of favicon availability
Check of availability of contact information in snippets
Check of “short links” availability
Check of structured data on the website
Outcomes and recommendations

Link building and off-page factors

Check of presence of outcoming and spam links.
Internal link structure (page weight) analysis
Definition of a website trust and recommendations on trust building
Recommendations on linkbuilding.
Recommendations on engagement of website visitors via forums and blogs.
Social services in website promotion.

Competitive analysis

Comparison of 4 competitor domains
Outcomes and recommendations based on the comparison

E-commerce audit checklist

Check of shop and organization contact information availability

Check of availability of several ways of communication (phone, e-mail, skype, etc.)
Check of availability of addresses and telephones of particular organization’s services, offices, headquarters. Check of availability of interactive maps to the offices.
Check of availability of particular company representatives’ contacts with their photos.
Check of availability of company age and its confirmation on the website.
Check of availability of bank account details

Ways of communication with the e-shop and the company

Check of availability of several telephone numbers
Availability of service to request a call
Check of availability of links to groups in social networks

Quality of client support

Client support hotline.
Possibility to ask manager online.
Check of rapid reaction to a new order on the website.
E-mail and sms confirmation of an order on the website.
FAQs or Help webpage.
Availability of live photo of client support manager
Availability of rapid response of online consulter.
Fresh posts in social networks

Assessment of goods presentation in the catalog

Sufficient quantity of services or categories and items there.
Descriptions and specifications of commodities / description of services.
Unique photos of commodities and possibility of detailed view of commodities.
Information on prices (discounted prices, loyalty points)
Information about availability of commodities in stock and delivery.
Cross-sell / Up-sell
Video review
3D model of commodity
User-generated reviews
Comparison of commodities
Popularity rating of commodities

Different payment and delivery options

Possibility of online pay
Several payment options
Possibility to buy in credit and without registration (buy in one click)
Availability of several points for collection by a customer
Competitive delivery pric.
Delivery to other regions.
Rapid delivery.
Availability of different payment options.
Online delivery estimating.
Multiple stores or stocks

Marketing measures

Special campaigns
Special offers
Availability of the Sale page on the website

Website section “About the company”

History of the company
Certificates, awards
Mission
Vacancies
Photo of the office
Photos of company employees

Navigation

Availability of every section, category and commodity on the website in 3 clicks.
Filters and sorting for fast search of commodities or services.
Asessment of on-site search
Absence of the third party advertising on the website

Web analytics

Correctness of web analytics systems configuration
Check of the basic analytical parameters (traffic sources, geography of visitors, medium time on the website, bounce rate, conversions)

Order website research