SEO audit
What does SEO audit mean?
SEO audit is a comprehensive report on the quality of your website with prioritized improvements. We will evaluate time, money and efforts of your developers that should make your website better.
Analysis Stages
1. Technical and search audit. Assessment of compliance of the site with the current search engines’ standards.
2. E-commerce SEO audit. Assessment of compliance of the site with the current E-commerce guidelines and standards.
Outcomes
1. Report of errors and imperfections found, recommendations and priorities for improvements in PDF document.
2. A Skype consultation, that includes answering your questions concerning the SEO report.
Buy SEO audit
|
Scope, hours | Price, USD. |
Search and technical audit | 20 | 400 |
E-commerce audit | 20 | 400 |
Total |
|
800 USD |
General website condition
Research the general aspects
Technical SEO audit
— Correctness of the server-side response of the main website pages, including home page, product page, category page, article and page 404
— Server-side response speed and html-document assessment
— Size of scripts and CSS files
— Test of the website load speed
— Assessment of compliance of the web pages slicing with the validation standards (https://validator.w3.org/) and search for errors and aberrations
— Outcomes and recommendations
Analysis of the website performance in Google Search Console
— Search engine filters
— Check of the robots.txt file with special attention to the Disallow directives
— Sitemap.xml check
— Check of affiliations of the domain
— Recommendations concerning the configuration of 301 redirect
— Website geotargeting
— Check of address registration in "My business Google"
— Correctness of code configuration of Google Analytics script
— Outcomes and recommendations
On-page factors and keyword optimization
— Page structure analysis (header, bread crumbs, main block, sidebars, footer)
— Page template analysis
— Evaluation of code redundancy
— Check of code beyond
— Evaluation of the quality and uniqueness of the website text content
— Recommendations for protecting the website content from illegal copying
— Check for uniqueness and correctness of page titles
— Check for correctness of keyword optimization
— Evaluation of the website texts to spam criteria
— Novelty of the content
— Evaluation of meta-tags (title, description, etc.) and H1, H2 headings
— Correctness of using "," and other text tags
— Evaluation of optimization of illustrations
— Evaluation of internal link structure
— Check of the copyright in the website footer
— Check of invisible content presence on the website pages
— Check for the availability of a sitemap designed as a set of links to all main website categories on a single page
— Outcomes and recommendations
Website presentation in search engines
— Evaluation of domain age with WHOIS and Webarchive.org
— Snippet optimization
— Check for favicon availability
— Check for the availability of contact information in snippets
— Check for the availability of “short links”
— Check of structured data on the website
— Outcomes and recommendations
Link building and off-page factors
— Checking for the presence of outbound spam links
— Internal link structure (page weight) analysis
— Definition of website trust and recommendations on trust building
— Recommendations on link building
— Recommendations for engaging site visitors via forums and blogs
— Website promotion services
Competitive analysis
— Comparison of 4 competitor domains
— Outcomes and recommendations based on the comparisonCheck of shop and organization contact information availability
— Check for the availability of several means of contact (phone, e-mail, skype, etc.)
— Check for the availability of addresses and telephones of particular organization’s services, offices, headquarters.
— Check for the availability of interactive maps to the offices.
— Check for the availability of particular company representatives’ contacts with their photos.
— Check for the availability of company age and its confirmation on the website.
— Check for the availability of bank account details
Ways of communication with the e-shop and the company
— Check for the availability of several contact telephone numbers
— Availability of service to request a call
— Check availability of links to social network groups/accounts
Quality of client support
— Client support hotline
— Possibility of contacting the store manager online
— Check of rapid reaction to a new order on the website
— E-mail and sms order confirmation on the website
— FAQs or Help webpage
— Availability of a live photo of client support manager
— Availability of rapid response to an online consultation
— Fresh posts on social networks
Assessment of goods presentation in the catalog
— Sufficient quantity of services or categories and items
— Descriptions and specifications of commodities / description of services
— Unique photos of commodities and possibility of detailed view of commodities
— Information on prices (discounted prices, loyalty points)
— Information about availability of commodities in stock and delivery
— Cross-sell / Up-sell
— Video reviews
— 3D models of commodities
— User-generated reviews
— Comparison of commodities
— Popularity rating of commodities
Different payment and delivery options
— Possibility of online pay
— Possibility to buy in credit and without registration (buy in one click)
— Availability of several points of collection by a customer
— Competitive delivery price.
— Delivery to different regions.
— Rapid delivery.
— Availability of different payment options.
— Online delivery time estimation
— Multiple stores or stocks
Marketing measures
— Special campaigns
— Special offers
— Availability of the "Sale" page on the website
Website section “About the company”
— History of the company
— Certificates and awards
— Mission
— Vacancies
— Photos of the office
— Photos of company employees
Navigation
— Availability of every section, category and commodity on the website in 3 clicks
— Filters and sorting for fast search of commodities or services
— Assessment of on-site search
— Absence of third party advertising on the website
Web analytics
— Correctness of web analytics systems configuration
— Check of the basic analytical parameters (traffic sources, geography of visitors, medium time on the website, bounce rate, conversions)