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SEO audit
What does SEO audit mean?
SEO audit is a comprehensive report on quality of your website with prioritized improvements. We will evaluate time, money and efforts of your developers that should make your website better.
Analysis Stages
- Technical and search audit. Assessment of compliance of the site with the current search engines’ standards.
- E-commerce SEO audit. Assessment of compliance of the site with the current E-commerce guidelines and standards.
Outcomes
- Report of the founded errors and imperfections, recommendations and priorities for improvements in PDF document.
- Skype consultation, including answering questions concerning the SEO report.
Buy SEO audit
|
Scope, hours
|
Price, USD.
|
|
Search and technical audit
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20
|
400
|
|
E-commerce audit
|
20
|
400
|
|
Total
|
|
800 USD
|
SEO website audit checklist
- General website condition
- Technical SEO audit
- Correctness of the server-side response of the main website pages, including home page, product page, category page, article and page 404.
- Speed of server-side response and html-document assessment.
- Size of scripts and CSS files.
- Test of the website load speed.
- Assessment of compliance of the web pages slicing with the validation standards (https://validator.w3.org/) and search for errors and aberrations.
- Outcomes and recommendations
- Analysis of the website performance in Google Search Console
- Search engine filters.
- Check of the robots.txt file with the special attention to the Disallow directives.
- Sitemap.xml check.
- Check of the affiliation of the domain.
- Recommendations concerning configuration of 301 redirect
- Website geotargeting
- Check of address registration in My business Google
- Correctness of code configuration of Google Analytics script.
- Outcomes and recommendations
- On-page factors and keyword optimization
- Page structure analysis (header, bread crumbs, main block, sidebars, footer).
- Page template analysis.
- Evaluation of the code redundancy.
- Check of code beyond <html></html>
- Evaluation of quality and uniqueness of the website text content.
- Recommendations for defending of the website content from illegal copying.
- Check of uniqueness and correctness of page titles
- Check of correctness of the keywords optimization.
- Evaluation of the website texts to spam criteria.
- Novelty of the content
- Evaluation of meta-tags (title, description, etc.) and H1, H2 headings
- Correctness of using <strong>, <em> and other text tags
- Evaluation of optimization of illustrations
- Evaluation of internal link structure
- Check of the copyright in the website footer
- Check of invisible content presence on the website pages.
- Check of availability of a sitemap designed as a set of links to all main website categories on the single page
- Outcomes and recommendations
- Website presentation in search engines
- Evaluation of domain age with WHOIS and Webarchive.org
- Snippet optimization
- Check of favicon availability
- Check of availability of contact information in snippets
- Check of “short links” availability
- Check of structured data on the website
- Outcomes and recommendations
- Link building and off-page factors
- Check of presence of outcoming and spam links.
- Internal link structure (page weight) analysis
- Definition of a website trust and recommendations on trust building
- Recommendations on linkbuilding.
- Recommendations on engagement of website visitors via forums and blogs.
- Social services in website promotion.
- Competitive analysis
- Comparison of 4 competitor domains
- Outcomes and recommendations based on the comparison
E-commerce audit checklist
- Check of shop and organization contact information availability
- Check of availability of several ways of communication (phone, e-mail, skype, etc.)
- Check of availability of addresses and telephones of particular organization’s services, offices, headquarters. Check of availability of interactive maps to the offices.
- Check of availability of particular company representatives’ contacts with their photos.
- Check of availability of company age and its confirmation on the website.
- Check of availability of bank account details
- Ways of communication with the e-shop and the company
- Check of availability of several telephone numbers
- Availability of service to request a call
- Check of availability of links to groups in social networks
- Quality of client support
- Client support hotline.
- Possibility to ask manager online.
- Check of rapid reaction to a new order on the website.
- E-mail and sms confirmation of an order on the website.
- FAQs or Help webpage.
- Availability of live photo of client support manager
- Availability of rapid response of online consulter.
- Fresh posts in social networks
- Assessment of goods presentation in the catalog
- Sufficient quantity of services or categories and items there.
- Descriptions and specifications of commodities / description of services.
- Unique photos of commodities and possibility of detailed view of commodities.
- Information on prices (discounted prices, loyalty points)
- Information about availability of commodities in stock and delivery.
- Cross-sell / Up-sell
- Video review
- 3D model of commodity
- User-generated reviews
- Comparison of commodities
- Popularity rating of commodities
- Different payment and delivery options
- Possibility of online pay
- Several payment options
- Possibility to buy in credit and without registration (buy in one click)
- Availability of several points for collection by a customer
- Competitive delivery pric.
- Delivery to other regions.
- Rapid delivery.
- Availability of different payment options.
- Online delivery estimating.
- Multiple stores or stocks
- Marketing measures
- Special campaigns
- Special offers
- Availability of the Sale page on the website
- Website section “About the company”
- History of the company
- Certificates, awards
- Mission
- Vacancies
- Photo of the office
- Photos of company employees
- Navigation
- Availability of every section, category and commodity on the website in 3 clicks.
- Filters and sorting for fast search of commodities or services.
- Asessment of on-site search
- Absence of the third party advertising on the website
- Web analytics
- Correctness of web analytics systems configuration
- Check of the basic analytical parameters (traffic sources, geography of visitors, medium time on the website, bounce rate, conversions)