«Brand recognition.

Branding for serious competition.

Bright visual difference from competitors.»

Oh, these are such sweet words! Any customer sees them in a sweet dream. Only now, after receiving a budget for advertising, he completely loses sleep.

How to find the optimal balance of price / quality / terms? PF-FF, so easy! It is necessary once to develop a quality guideline and stop wasting staff time, the company's money on developing each new design layout from scratch.

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An article about the importance of competitions in modern social networks. Relevant to the middle of 2018. It contains mini-instructions for conducting competitions and marathons in popular Russian social networks.

Have you decided to “warm up” the subscribers and organize an interesting competition? Read the article, you will succeed!

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When a client comes to us who has already independently placed an advertisement on Facebook, as a rule, he already has a page, an advertising office and a pixel (that is, the code that needs to be placed on the site to collect the audience and track events). For our convenience, we make ourselves administrative access to customer data and work through the Business Manager. But if a client created a pixel from a personal page, and not from an organization’s page, then access to it is impossible.

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Why do you need GeoIP

Your task is to show different phones / prices / availability of goods depending on the user's city? Or maybe you want to simplify the user ordering? - These tasks rest on the automatic determination of the country / city by IP-address.

Is it difficult to locate a user by IP address? Probably not difficult. But to do it qualitatively - the task is not for the faint of heart. There are several reasons for this:

1. Accuracy is extremely low and varies depending on the base of IP-addresses.

2. IP addresses are constantly changing their location, and site owners forget to update their databases.

3. Developers have a temptation to go along the curve track and start accessing online services.

4. Developers too lazy to do caching

5. The name of the city, which returns the geo-base, it is difficult to associate with the site location and business logic.

6. In Bitrix there is no ready-made component to display / change the city

The difference in labor intensity between “and so come down” and “reliable solution” is 20-40 man-hours. We stuffed cones for a long time, and when we’re tired of it, we put together all our developments in one cool module for Bitrix.

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The main goal of any online store is the sale of goods or services. One of the main tools for making sales through the online store is, of course, a shopping cart. In the article we will try to figure out why this tool is often not an assistant, but, on the contrary, a hindrance in the “went to the site — saw — acquired” algorithm.

For those who want to find a panacea for the lack of sales through the online store in this article, we have some advice - think in a comprehensive way, do not look for the source of problems in only one place. We analyzed the baskets in online stores and reviewed the errors encountered.

I can’t say that every online store has a snowflake personality, but there are still several large groups for which some tips will ultimately bring profit, while others are not relevant. So read, taking into account the profile of your activity.

When choosing the appearance of a product card, placing buttons, developing an order algorithm, you must take into account the characteristics, tastes, demographic and other indicators of a potential buyer.

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In this article, we learn:

• On media planning in theory: I will give definitions, I will describe the stages, I will share textbooks.

• On media planning earlier and now: TV, newspapers, radio, outdoor and its highness the Internet.

• the main indicators of the effectiveness of an advertising campaign on the Internet.

• how to do real calculations in an Excel table.

The client is a large online store of designer furniture and interior items. Basically, these are high-priced designer products. But the assortment is so different that in the same catalog for 16,000 items, trinkets for 300 rubles and a dinner table for 800,000 rubles are side by side.

According to the statistics of the last 3 months, the average order amount is 16 570 rubles. Online store revenue is about 11 million rubles a month.

Target audience of the client:

• interior designers;

• wholesale buyers;

• final consumers: people of high and medium income, often residents of elite cottage settlements;

• owners of restaurants and cafes.

There are several advertising channels in the work: contextual and targeted advertising.

In the article we will look at Facebook and Instagram. Work on them allowed us to apply interesting targeting in combination with specially selected content and achieve an increase in ROMI by 3 times.

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Bitrix24 CRM is popular with small business CRM having great opportunities, even for free. API Bitrix24 allows to integrate it easily with other systems even in cloud version (we wrote about successful integration Bitrix24 CRM with  Twilio SMS).

Zapier is a convenient visual constructor for WEB-system automation. Zapier allows to assemble workflows at Trello, Gmail, Wordpress etc into a unified process. At the moment (while we are writing this article) at Zapier there are no units ready for connection with Bitrix24 CRM.

In this article we will show how to set interaction between Zapier and Bitrix24 CRM.

Bitrix24 module Workflows is a versatile tool for business processes automation. Via the module you can gather data, make calculations and save the result.

Not every automation workflow session is efficient. For example, if an employee has to call several clients sequentially to ask questions and write down the answers to be automatically processed.

The Workflows module doesn’t have integration with Bitrix24 telephony. Time is valuable. That is why we minimized the time for switching between Bitrix24 tasks, telephony, contact card and questionnaire.

We have trained Bitrix24 to manage phone calling via the Workflows.

Businesses produce a lot of documents: mails, contracts, acts, bills, invoices, reconciliation acts, etc. This paper work may be enjoyable for young businessmen, because it gives a feeling that the company is growing. But for a big company, it could be a nightmare!

If a  company has more than 10 employees, then the number of people  who are responsible for approving and signing documents grows - project managers, sales personnel, lawyers and bookkeepers. They all participate in the approval workflow, as well as clients, suppliers and contractors. These approvers leave comments, suggest adjustments to be made on the documents and wait for a swift response.

You just can’t waste your time running around, looking for versions of documents, sending mails with the edited contracts and putting every approval party in "CC".

Paper work and sending e-mails is time-wasting and leads to chaos.

The solution we would recommend is having an Electronic Document Management System with Document approval capabilities.

Business growth generally creates new challenges. It becomes difficult to monitor every current process, deal and request manually. It is almost impossible to analyze contact database manually too.

Employee control also becomes a more challenging task. In some cases, there is no one single client database.

By implementing a Bitrix24 CRM, you can solve these problems. 

We will show you how we did this for a client in the fitness industry.

Prestalatino gives out micro loans in Mexico. This company successfully operates in Russia and enters the market of several developing countries. Below we will discuss the entry into the market of Latin America - the Prestalatino project.

The client invests in automation and business processes. To be faster and more efficient, they actively use online databases and services. Starting with the bailiffs' database and ending with the automatic transfer of the debtor’s case to court.

Developers of cloud-based CRM Bitrix 24 are quick in reacting to changes in demand and often release new versions.

Another large-scale update was presented in spring, 2018.

Let us go over all the new features in detail.

In this article:

• What is the most important thing about the Bitrix24 Hong Kong update?

• How will the work of clients and implementers change?

• Which new market is Bitrix gaining a foothold in?

The most important question is who stands to gain from using Bitrix24? What sort of companies should adopt Bitrix24? What does the future hold? 

On the 10th of October 1C Bitrix released a lot of new updates in the cloud version of Bitrix24. Traditionally, such massive changes influences the name of the product. Therefore, we would like to welcome you to “Bitrix24 Tokyo”. My colleagues and i decided to reveal the most interesting updates in the series of articles.

In INTERVOLGA I am occupied with Bitrix24 implementation and customization and often asked about other CRM systems. The questions are very different: someone wants to move from amoCRM and asks if we can transfer existing data to Bitrix24 and how much it will cost, someone examines different CRM systems to choose from before implementation and asks questions about their differences, another one has faced some strong technical limitations customizing an existing system and wants to be sure it won’t happen again if they decide to move to Bitrix24 etc. It is difficult for me to give a fair answer since we work only with Bitrix24. In order to close this knowledge gap I’ve decided to “touch” most popular of them and compare them with Bitrix24.

How many customers use the self-hosted Bitrix24?

More than a million companies use Bitrix24. I believe there are at least 60% of them are inactive or just trying B24 for testing.

Therefore, consider 400 thousand of them. Let's drop those who are completely satisfied with the cloud version and do not want anything more.

Let it be 200 thousand. Let's drop those who do not want to spend money and energy on the boxed version (the financial costs at the initial stage for the cloud version - at least 20 times less).

So, there are 20 thousand customers left. These are companies that have bought or are ready to buy a self-hosted version and invest in the development of the system "for their needs." These are serious customers. They are waiting for a good job.

Bitrix24 software improvements are complex. To fulfill them, you must understand the tasks of the business, know the structure of the system and be able to solve problems. Competent developers are few. There are even fewer active developers.

The market is promising but empty. We develop and support corporate portals on a self-hosted version of Bitrix24. Our goal is to take a larger share of this growing market.

An important step towards this goal is to have a broad outlook and deep competence in how to create extensions for Bitrix24, how to evaluate this work and how to properly do it. The price of the error is high.

The article gives an overview of the tasks of extending the functions of Bitrix24 for the summer of 2016. Each task is commented and evaluated.

In latest Bitrix24 Update «Corsica» there are some new functions — Open Channels, CRM-forms, E-mail- и 1C-trackers. We have examinted them and are ready to share our results. We will tell you about Email-tracker for workflow automation in your company.

How should Bitrix24 be implemented? Is it possible to be prepared for this task? The implementation of a new system is always an answer to a specific problem. And the company managers and especially employees can rarely imagine a way to success. We have analysed a big amount of implementation projects and have prepared some recommendations regarding the technology of the successful implementation. 

Bringing order in the organization is a creative task. You must push yourself and your colleagues, perform qualitative changes. It can only be fulfilled by a strong-willed and wise leader.

This article describes how it can be done with the use of Bitrix24. We advise you to read the article Manifesto of Bitrix24 implementation, where the main "commandments", i.e. principles of work are summarized.

To experienced administrators and IT-employees we recommend to explore a high quality (though voluminous and complicated) training course (in Russian) on the portal implementation from 1C-Bitrix.

This article describes the sequence of Bitrix24 implementation steps within 7 steps - "dys". Every step is not 24 hours, but a more extended time period, usually 1-2 business weeks.

We are going to talk about a small or a medium-size company without any experience in the serious automation of processes.

The key thesis is the following: the Bitrix24 implementation is based on the employees' constructive attitude and diligence. 
Work with people is about love and not about violence.

We have heard many times from our customers the following question: how to tune a cloud version of Bitrix24 for correct work with several regional representative offices in the same portal. Company Management wants to rule and collect accounts in one place, but be sure that access rights and scopes between regions are strictly determined. Such organizational schemes suit for any net structures or franchise companies. See details in the article.