What is a “captcha” today even a schoolboy knows. But “why” - site owners are well aware.

Any captcha is a double-edged sword. A complex captcha protects well against spam robots, but it also prevents customers from sending an application or order. Simple - on the contrary, it is convenient for people and vulnerable to robots.

To the rescue, with the motto “Just for people, difficult for robots”, hurries Google reCapthca .

Looking ahead, I’ll say that we’ve made our cool / universal / non-programming module to replace the standard captcha with reCaptcha .

This article was translated automatically. We are working over improving the translation. 

Please send your questions about the article to info@intervolga.ru

What formulas to calculate the conversion of sales in the online store? Almost a year ago I wrote an article about the payback of an online store. This article has surprisingly become popular and has collected more than 500 responses from people who have used the proposed calculation model.

We handed out this model in Excel to everyone who wanted to make a profitable online store. They could enter basic parameters and get an estimate of the payback period. This made it possible to select profitable niches for the online store.

We continued to work on the analysis of the online store and today we present to you our new development - Calculator of profitability of an online store.

This article was translated automatically. We are working over improving the translation. 

Please send your questions about the article to info@intervolga.ru

What is SMM? Do you need it?

SMM (Social Media Marketing) is a tool for customers and sales from social networks.

Today, SMM is not only cats and huskies, but also real sales. Of course, you can simply create a group, publish there 5 messages a week and wait for the crowds of new customers to come. It does not work. Without a systematic approach, there will be no result. 

This article was translated automatically. We are working over improving the translation. 

Please send your questions about the article to info@intervolga.ru

Carrot Quest (https://www.carrotquest.io/) is an online service of internet-marketing: eCRM, email-circulation, pop-ups, online chat, triggers and web-analytics.

One Signal (https://onesignal.com) is a service for sending messages and push-ups by events.

AfrikaLoan Company asked INTERVOLGARU to send information about events from Bitrix24 to Carrot Quest and One Signal services.

In this article we described the business processes, the automation of which is ordered most often.

Each large commercial or manufacturing company, despite the nuances of the business, has the same type of processes for working with clients, paperwork, shipping goods or providing services. Taking into account the experience of automation of management processes in various companies, we can recommend the following five main business processes that will allow you to improve customer service, speed up paperwork, reduce non-manufacturing costs, improve the conversion of transactions, improve employee KPI.

This article was translated automatically. We are working over improving the translation.

Please send your questions about the article to info@intervolga.ru

Social networks are primarily a place where people have fun, communicate, learn news, watch fun content.

Promotion of medical services in social networks often has some difficulties. For example, a small number of subscribers compared to groups of entertainment topics, goods and services of frequent demand. Even with high attendance, such groups rarely enter and often unsubscribe, having received the necessary information. Particularly reluctant to join groups of clinics that provide specific services: the restoration of reproductive functions, urological centers, etc.

This article was translated automatically. We are working over improving the translation.

Please send your questions about the article to info@intervolga.ru

For a company, it is important that employees share its principles. Thought in one direction. We saw the goal, felt responsible for the result. Then people work better. And they become happier (but this is not certain).

When you have 20 people, there are no problems with this. When 50, begin. When 500 or several thousand is no longer a problem, but pain.

It is like a garden - while it is small and picked up from congenial people, it is enough to water and weed in time. But if there are many different colors, more effort is needed. What are the tools for garden care, we describe below.

To unite people, you need to gather them in one place, inspire, teach, entertain, reward, punish, give responsibility, give information and do a dozen more HR pieces. Some corporatives in the fresh air here will not do. We need a permanent platform for such activities.

Internal HR portals are a good solution. If you do it right, they live, grow and help the company grow. Not in words, but in life.

We share the experience of creating such portals on Bitrix24.

This article was translated automatically. We are working over improving the translation.

Please send your questions about the article to info@intervolga.ru

An article about the safe work in Instagram using automation software. 

Instagram is hard to automate, and most operations are a solid routine. The platform is closed, strict paranoid security requirements.

When one specialist works with several accounts, there is not enough time for thorough study. We'll tell you about the services - assistants in promoting Instagram.

Instagram algorithms regularly undergo changes. To promote your account, you need to consider a large number of factors. Therefore, for promotion we recommend using popular and proven services that monitor changes in algorithms daily and take into account these changes in the operation of services.

This article was translated automatically. We are working over improving the translation.

Please send your questions about the article to info@intervolga.ru

Today we will talk about one of the new Bitrix24.Sydney release.

Bitrix24. Mail is a full-fledged email client with integration with other sections of Bitrix24.

Waited for such a module for a long time. The request “we want managers to use the portal as a mailer” we have heard repeatedly. Let's see if the new section responds.

This article was translated automatically. We are working over improving the translation.

Please send your questions about the article to info@intervolga.ru

Goal

Increasing the flow of applications due to the promotion of groups in social networks on Instagram and Facebook.

Tasks

• monthly increase in subscribers,

• building up a loyal user base for the word of mouth effect,

• attracting clients to training programs

We notice the general trend of simplifying content and delivering marketing messages to consumers. Landing page designers (landing pages) are a prime example. Tilda, LPGenerator, PlatformaLP - tools that do not require serious skills in web development. If you do not require a wow design, the site can be made in a few hours. This will be a full-fledged web page. There will be forms on it, you can sell something with it.

Bitrix released its designer landing pages in October 2017. In the first six months, users created hundreds of thousands of pages. At the presentation in October 2018, ~ 100 thousand pages of shared access were announced.

The next stage is an army of marketers, promoting the sites of Bitrix24 in various channels from all sites. This stage is in full swing. The volume of traffic will only grow.

The next wave - the heroes-analysts who rake up the traffic debris, sift valuable ore, indicate the direction of development.

What stage are you now? When will you go to the next?

This article was translated automatically. We are working over improving the translation.

Please send your questions about the article to info@intervolga.ru

Say “online store” - what is remembered? Beautiful site for retail sales.

Shopping cart, large photos, “selling card product”, “place an order” and so on.

Thousands of articles have been written about such stores, templates of such stores can be downloaded on the Web or installed along with the content management system.

The owners of such stores integrate them with trading platforms (Google Merchant Center and others), working to increase conversion. The main question is “how to attract? how to sell?

But the online store may be different. The online store can be focused on wholesalers, on regular customers, on interaction with branches and distribution networks.

This article was translated automatically. We are working over improving the translation. 

Please send your questions about the article to info@intervolga.ru

AfrikaLoan Limited asked INTERVOLGARU integrate Bitrix24 with TransUnion credit history bank (https://www.transunion.com). Before we had integrated Bitrix24 and M-Pesa for that Company.

Such online loans lender as AfricaLoan needs to prevent fraud delivering customers a seamless experience.

Transunion produces a comprehensive assessment of risk. TransUnion Identity Verification verifies consumer-provided information by bringing together vast data and analytics. It combines insights on consumers, their digital devices, transaction behaviors and known associations.

Building a company can be daunting. Setting up an account system, a task tracker for projects, keeping tabs on document flow and of course, setting up a Customer Relationship Management System (CRM). How can I, a company executive, managing a 200+ plus staff ensure that there’s smooth communication and workflow in my company, and with my clients. How can I organize all incoming calls into a controlled information flow and ensure the integrity of this data?

This is where integrating Bitrix24 with Telephony systems comes in. 

Please send your questions about the article to info@intervolga.ru

The tasks were:

1. to send money from Bitrix24 via M-Pesa to the customer,

2. to have info about receiving money from customers into Bitrix24.

3. The information about all successful payments / payments cancellations / payments error should be at Bitrix24 report.

4. If the payment to the customer fails Bitrix24 sends query to M-Pesa for repeating the payment.

5. Bitrix24 allows loan controllers to see the payments balance and each the payment to / from customer.

In a serious company, the division of access rights is an indispensable thing for moving from chaos and anarchy to order and organization. Access rights are needed so that all employees fulfill their specific duties, without being distracted by the tasks and duties of other employees.

Proper installation of access rights primarily affects the organization and discipline of employees, which contributes to an increase in overall efficiency and productivity. In addition, the differentiation of access rights increases the information security of your company.

To properly establish access rights, you must first understand them: what they can be applied to and what they are.

This article was translated automatically. We are working over improving the translation.

Please send your questions about the article to info@intervolga.ru

Tons of paper documents are an integral part of the life of an organization. As it grows, a huge number of contracts, bills, acts and internal documents appear. "Papers" are beginning to interfere with the real work:

1. Agreement agreement with an important client is delayed for a month;

2. Documents are lost within the organization;

3. It is not clear: who is waiting for what and from whom - no one can be found responsible;

4. Electronic versions of documents are stored on employees' computers and are transmitted to each other by mail or on flash drives;

5. To find the right contract, you need to go through a chain of three, five, fifteen people.

There are at least two symptoms from the list? Congratulations, you have lupus, you suffer from red tape.

This article was translated automatically. We are working over improving the translation.

Please send your questions about the article to info@intervolga.ru

To configure it is necessary:

1. Organization page and advertising account in the social network Facebook.

2. Installed Facebook pixel code on all pages of your site.

3. A script that sends events to a Facebook pixel.

4. Structured uploading of goods to a special file.

If you have ever placed an advertisement on Facebook, obtained results from an advertisement and were able to view statistics, then the first 2 steps have already been implemented. Consider the following steps in more detail.

This article was translated automatically. We are working over improving the translation.

Please send your questions about the article to info@intervolga.ru

In this article I want to tell you what lies behind the concept of “Maintaining contextual advertising”, because I often encounter a lack of understanding of what makes the complexity of this service, what it includes and why it is needed.

The article will be useful to the clients of our agency and those who are going to become them.

This article was translated automatically. We are working over improving the translation.

Please send your questions about the article to info@intervolga.ru