Olga Kolodina

Olga Kolodina
Facebook dynamic remarketing: instructions

Facebook dynamic remarketing: instructions

Facebook dynamic remarketing is a tool that allows you to show cards of viewed, but not purchased items using a data feed and special settings. The ad is shown to users on Facebook and other sites that are part of the advertising network.

To configure it is necessary:

  1. Organization page and advertising account in the social network Facebook.

  2. Installed Facebook pixel code on all pages of your site.

  3. A script that sends events to a Facebook pixel.

  4. Structured uploading of goods to a special file.

If you have ever placed an advertisement on Facebook, obtained results from an advertisement and were able to view statistics, then the first 2 steps have already been implemented. Consider the following steps in more detail.


This article was translated automatically. We are working over improving the translation.

Please send your questions about the article to info@intervolga.ru





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Natalya Shved

Natalya Shved
Advertising campaigns: what is it and how much does it cost?

Advertising campaigns: what is it and how much does it cost?

In this article I want to tell you what lies behind the concept of “Maintaining contextual advertising”, because I often encounter a lack of understanding of what makes the complexity of this service, what it includes and why it is needed.

The article will be useful to the clients of our agency and those who are going to become them.


This article was translated automatically. We are working over improving the translation.

Please send your questions about the article to info@intervolga.ru


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Yuliya Krykhtina

Yuliya Krykhtina
Guideline, who are you?

Guideline, who are you?

«Brand recognition.

Branding for serious competition.

Bright visual difference from competitors.»

Oh, these are such sweet words! Any customer sees them in a sweet dream. Only now, after receiving a budget for advertising, he completely loses sleep.

How to find the optimal balance of price / quality / terms? PF-FF, so easy! It is necessary once to develop a quality guideline and stop wasting staff time, the company's money on developing each new design layout from scratch.


This article was translated automatically. We are working over improving the translation.

Please send your questions about the article to info@intervolga.ru


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Anastasiya Shevchukova

Anastasiya Shevchukova
Contests in social networks for business: what you need to know about the mechanics, rules, budget and advertising

Contests in social networks for business: what you need to know about the mechanics, rules, budget and advertising

An article about the importance of competitions in modern social networks. Relevant to the middle of 2018. It contains mini-instructions for conducting competitions and marathons in popular Russian social networks.

Have you decided to “warm up” the subscribers and organize an interesting competition? Read the article, you will succeed!


This article was translated automatically. We are working over improving the translation.

Please send your questions about the article to info@intervolga.ru



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Olga Kolodina

Alisa Erofeeva

Alisa Erofeeva
20 unpleasant features of Facebook as an advertising platform

20 unpleasant features of Facebook as an advertising platform

When a client comes to us who has already independently placed an advertisement on Facebook, as a rule, he already has a page, an advertising office and a pixel (that is, the code that needs to be placed on the site to collect the audience and track events). For our convenience, we make ourselves administrative access to customer data and work through the Business Manager. But if a client created a pixel from a personal page, and not from an organization’s page, then access to it is impossible.

This article was translated automatically. We are working over improving the translation.

Please send your questions about the article to info@intervolga.ru



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Viktor Soprunov

Anatoly Erofeev

Anatoly Erofeev
GeoIP city definition and geo-dependency on sites

GeoIP city definition and geo-dependency on sites

Why do you need GeoIP

Your task is to show different phones / prices / availability of goods depending on the user's city? Or maybe you want to simplify the user ordering? - These tasks rest on the automatic determination of the country / city by IP-address.

Is it difficult to locate a user by IP address? Probably not difficult. But to do it qualitatively - the task is not for the faint of heart. There are several reasons for this:

  1. Accuracy is extremely low and varies depending on the base of IP-addresses.

  2. IP addresses are constantly changing their location, and site owners forget to update their databases.

  3. Developers have a temptation to go along the curve track and start accessing online services.

  4. Developers too lazy to do caching

  5. The name of the city, which returns the geo-base, it is difficult to associate with the site location and business logic.

  6. In Bitrix there is no ready-made component to display / change the city

The difference in labor intensity between “and so come down” and “reliable solution” is 20-40 man-hours. We stuffed cones for a long time, and when we’re tired of it, we put together all our developments in one cool module for Bitrix.


This article was translated automatically. We are working over improving the translation.

Please send your questions about the article to info@intervolga.ru


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Alisa Erofeeva

Aleksandra Golovacheva

Aleksandra Golovacheva
37 errors in online store baskets that interfere with conversion

37 errors in online store baskets that interfere with conversion

The main goal of any online store is the sale of goods or services. One of the main tools for making sales through the online store is, of course, a shopping cart. In the article we will try to figure out why this tool is often not an assistant, but, on the contrary, a hindrance in the “went to the site — saw — acquired” algorithm.

For those who want to find a panacea for the lack of sales through the online store in this article, we have some advice - think in a comprehensive way, do not look for the source of problems in only one place. We analyzed the baskets in online stores and reviewed the errors encountered.

I can’t say that every online store has a snowflake personality, but there are still several large groups for which some tips will ultimately bring profit, while others are not relevant. So read, taking into account the profile of your activity.

When choosing the appearance of a product card, placing buttons, developing an order algorithm, you must take into account the characteristics, tastes, demographic and other indicators of a potential buyer.


This article was translated automatically. We are working over improving the translation.

Please send your questions about the article to info@intervolga.ru

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Viktor Stavitskiy

Viktor Stavitskiy
Media Planning for an Online Advertising Campaign

Media Planning for an Online Advertising Campaign

In this article, we learn:

  • On media planning in theory: I will give definitions, I will describe the stages, I will share textbooks.

  • On media planning earlier and now: TV, newspapers, radio, outdoor and its highness the Internet.

  • the main indicators of the effectiveness of an advertising campaign on the Internet.

  • how to do real calculations in an Excel table.





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Olga Kolodina

Alisa Erofeeva

Alisa Erofeeva
Facebook and Instagram for an online store of designer goods with ROMI 221%

Facebook and Instagram for an online store of designer goods with ROMI 221%

The client is a large online store of designer furniture and interior items. Basically, these are high-priced designer products. But the assortment is so different that in the same catalog for 16,000 items, trinkets for 300 rubles and a dinner table for 800,000 rubles are side by side.

According to the statistics of the last 3 months, the average order amount is 16 570 rubles. Online store revenue is about 11 million rubles a month.

Target audience of the client:

  • interior designers;

  • wholesale buyers;

  • final consumers: people of high and medium income, often residents of elite cottage settlements;

  • owners of restaurants and cafes.

There are several advertising channels in the work: contextual and targeted advertising.

In the article we will look at Facebook and Instagram. Work on them allowed us to apply interesting targeting in combination with specially selected content and achieve an increase in ROMI by 3 times.

This article was translated automatically. We are working over improving the translation.
Please send your questions about the article to info@intervolga.ru 


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Anatoly Erofeev

Anatoly Erofeev
Bitrix 24 CRM and Zapier

Bitrix 24 CRM and Zapier

Bitrix24 CRM is popular with small business CRM having great opportunities, even for free. API Bitrix24 allows to integrate it easily with other systems even in cloud version (we wrote about successful integration Bitrix24 CRM with  Twilio SMS).

Zapier is a convenient visual constructor for WEB-system automation. Zapier allows to assemble workflows at Trello, Gmail, Wordpress etc into a unified process. At the moment (while we are writing this article) at Zapier there are no units ready for connection with Bitrix24 CRM.

In this article we will show how to set interaction between Zapier and Bitrix24 CRM.

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Nikita Kalinin

Nikita Kalinin
Automatic call to a customer from Bitrix24 workflows

Automatic call to a customer from Bitrix24 workflows

Bitrix24 module Workflows is a versatile tool for business processes automation. Via the module you can gather data, make calculations and save the result.

Not every automation workflow session is efficient. For example, if an employee has to call several clients sequentially to ask questions and write down the answers to be automatically processed.

The Workflows module doesn’t have integration with Bitrix24 telephony. Time is valuable. That is why we minimized the time for switching between Bitrix24 tasks, telephony, contact card and questionnaire.

We have trained Bitrix24 to manage phone calling via the Workflows.



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Anatoly Erofeev

Anatoly Erofeev
Automatic leads distribution in Bitrix24 CRM

Automatic leads distribution in Bitrix24 CRM

If a company has two or more employees responsible for leads at CRM Bitrix24 there arises a question of distributing leads among the employees. At present CRM Bitrix24 has no such function and every time the responsible person is assigned by the manager. How to automate the process? INTERVOLGARU offers several simple decisions to  solve the problem.

At first you should define the order for the leads distributing. We identified several most common decisions.




Intervolga

Stepan Ovchinnikov

Aleksandr Davydov

Aleksandr Davydov
Contract approving in company. Document automation

Contract approving in company. Document automation

The business produces a lot of documents: mails, contracts, acts, bills, invoices, reconciliation acts, etc. This paper work is enjoyable for young businessmen , because it gives the feeling of company’s growth.

If a  company has more than 10 employees, then the number of people  who are responsible for approving of and signing documents grows. The new positions appears: project managers, sellers, lawyers and bookkeepers. All of them participate in the workflow. Clients and vendors also edit the documents and wait for a quick response.

You just can’t waste your time running around, looking for versions of documents, sending mails with the edited contracts. And the person in charge will never know where the exact document or person is.

Paper work and sending e-mails is time-wasting and can spread chaos.

The solution we would recommend is Document Automation Systems (DAS).



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Ekaterina Bogachenkova

Ekaterina Bogachenkova
How Bitrix24 fits a fitness network

How Bitrix24 fits a fitness network

It happens that business growth generates problems. It becomes difficult to follow  every current process, deal and request. It is almost impossible to analyze the database of contacts by hand.

Employees control is complicated due to the lack of bounds between the client base and documents. Sometimes there is no actual client base.

Our clients often come to INTERVOLGARU with similar problems.



Intervolga

Anton Kolodnitskiy

Anton Kolodnitskiy
Bitrix24 implementation for Sales Department

Bitrix24 implementation for Sales Department

The article is written for heads of sales departments. The information is useful for IT directors who are looking for features to boost sales .
Heads of sales departments pick up sales information, seek for sales growth and sales team efficiency.
We will tell you how to customize Bitrix24 for the objectives.

Intervolga

Anatoly Erofeev

Elena Fedianova

Elena Fedianova
Incoming SMS within Bitrix24

Incoming SMS within Bitrix24

There is an Australian coach. He uses free cloud version Bitrix24 for managing trainings. Bitrix24 sent info SMS to clients using Twilio (https://www.twilio.com/) as the SMS provider.  Currently there is an SMS integration between Twilio and Bitrix24. The problem is that Bitrix24 not receive the messages from Twilio or no two way SMS communication. Incoming SMS was available at Twilio Personal Account only.




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Anton Kolodnitskiy

Anton Kolodnitskiy
Case of Bitrix24 integration for Prestalatino company

Case of Bitrix24 integration for Prestalatino company

Prestalatino gives out micro loans in Mexico. This company successfully operates in Russia and enters the market of several developing countries. Below we will discuss the entry into the market of Latin America - the Prestalatino project.

The client invests in automation and business processes. To be faster and more efficient, they actively use online databases and services. Starting with the bailiffs' database and ending with the automatic transfer of the debtor’s case to court.





Intervolga

Mikhail Filippov

Mikhail Filippov
Synchronizing Bitrix24 with Active Directory. Problems and solutions

Synchronizing Bitrix24 with Active Directory. Problems and solutions

This material is of relevance for synchronizing self-hosted Bitrix24 with Active Directory and LDAP.

The article is long, so let us start with the conclusion. We often have to solve the task of synchronizing Active Directory with Bitrix24. The tools needed are available, but some additional setups are required. This article is about fine-tuning methods and solving problems related to such informational exchange.  

We will consider a specific example. Our customer is a large production company. There is a configured domain controller and Active Directory with a list of users.   

The task is to transfer users to Bitrix24 and set up synchronization. For the purpose of synchronizing information from the user fields and during user deactivation in Active Directory, it was deactivated in Bitrix24.

The self-hosted Bitrix24 version has a standard module for this task - “AD/LDAP integration”.

Prior to synchronization, this module needs to be installed or updated.

It is possible to set up periodic synchronization. The basic setup makes it possible to define periodicity only in hours. We set synchronization for every hour. It makes sense to increase this time to 24 hours after portal setup is complete, as Active Directory data normally seldom change.

Important! The synchronization itself occurs only after user authentication at the portal. If the user has not visited the portal, it is necessary to press ‘Activate’ in the user list to enforce synchronization. Otherwise, the user will not be synchronized until they enter the portal.



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Stepan Ovchinnikov

Stepan Ovchinnikov
CRM Bitrix24 in 2018

CRM Bitrix24 in 2018

Developers of cloud-based CRM Bitrix 24 are quick in reacting to changes in demand and often release new versions.

Another large-scale update was presented in spring, 2018.

Let us go over all the new features in detail.

In this article:

  • What is the most important thing about the Bitrix24 Hong Kong update?

  • How will the work of clients and implementers change?

  • Which new market is Bitrix gaining a foothold in?

The most important question is who stands to gain from using Bitrix24? What sort of companies should adopt Bitrix24? What does the future hold? 



Intervolga

Mikhail Filippov

Mikhail Filippov
Bitrix24 migration: Cloud-to-self-hosted

Bitrix24 migration: Cloud-to-self-hosted

Why "migrate" from the cloud version of Bitrix24 to the on-premise edition, how to prepare correctly for the migration and what surprises you may be waiting for along the way - we will try to understand in the article.

First, let's look at the advantages and disadvantages of the cloud version and on-premise edition of Bitrix24 and the signs that it's time for you to migrate to the on-premise version.




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