Goal
Increasing the flow of applications due to the promotion of groups in social networks on Instagram and Facebook.
Tasks
monthly increase in subscribers,
building up a loyal user base for the word of mouth effect,
attracting clients to training programs
We notice the general trend of simplifying content and delivering marketing messages to consumers. Landing page designers (landing pages) are a prime example. Tilda, LPGenerator, PlatformaLP - tools that do not require serious skills in web development. If you do not require a wow design, the site can be made in a few hours. This will be a full-fledged web page. There will be forms on it, you can sell something with it.
Bitrix released its designer landing pages in October 2017. In the first six months, users created hundreds of thousands of pages. At the presentation in October 2018, ~ 100 thousand pages of shared access were announced.
The next stage is an army of marketers, promoting the sites of Bitrix24 in various channels from all sites. This stage is in full swing. The volume of traffic will only grow.
The next wave - the heroes-analysts who rake up the traffic debris, sift valuable ore, indicate the direction of development.
What stage are you now? When will you go to the next?
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Say “online store” - what is remembered? Beautiful site for retail sales.
Shopping cart, large photos, “selling card product”, “place an order” and so on.
Thousands of articles have been written about such stores, templates of such stores can be downloaded on the Web or installed along with the content management system.
The owners of such stores integrate them with trading platforms (Google Merchant Center and others), working to increase conversion. The main question is “how to attract? how to sell?
But the online store may be different. The online store can be focused on wholesalers, on regular customers, on interaction with branches and distribution networks.
AfrikaLoan Limited asked INTERVOLGARU integrate Bitrix24 with TransUnion credit history bank (https://www.transunion.com). Before we had integrated Bitrix24 and M-Pesa for that Company.
Such online loans lender as AfricaLoan needs to prevent fraud delivering customers a seamless experience.
Transunion produces a comprehensive assessment of risk. TransUnion Identity Verification verifies consumer-provided information by bringing together vast data and analytics. It combines insights on consumers, their digital devices, transaction behaviors and known associations.
Building a company can be daunting. Setting up an account system, a task tracker for projects, keeping tabs on document flow and of course, setting up a Customer Relationship Management System (CRM). How can I, a company executive, managing a 200+ plus staff ensure that there’s smooth communication and workflow in my company, and with my clients. How can I organize all incoming calls into a controlled information flow and ensure the integrity of this data?
This is where integrating Bitrix24 with Telephony systems comes in.
The tasks were:
1. to send money from Bitrix24 via M-Pesa to the customer,
2. to have info about receiving money from customers into Bitrix24.
3. The information about all successful payments / payments cancellations / payments error should be at Bitrix24 report.
4. If the payment to the customer fails Bitrix24 sends query to M-Pesa for repeating the payment.
5. Bitrix24 allows loan controllers to see the payments balance and each the payment to / from customer.
In a serious company, the division of access rights is an indispensable thing for moving from chaos and anarchy to order and organization. Access rights are needed so that all employees fulfill their specific duties, without being distracted by the tasks and duties of other employees.
Proper installation of access rights primarily affects the organization and discipline of employees, which contributes to an increase in overall efficiency and productivity. In addition, the differentiation of access rights increases the information security of your company.
To properly establish access rights, you must first understand them: what they can be applied to and what they are.
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To configure it is necessary:
Organization page and advertising account in the social network Facebook.
Installed Facebook pixel code on all pages of your site.
A script that sends events to a Facebook pixel.
Structured uploading of goods to a special file.
If you have ever placed an advertisement on Facebook, obtained results from an advertisement and were able to view statistics, then the first 2 steps have already been implemented. Consider the following steps in more detail.
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In this article I want to tell you what lies behind the concept of “Maintaining contextual advertising”, because I often encounter a lack of understanding of what makes the complexity of this service, what it includes and why it is needed.
The article will be useful to the clients of our agency and those who are going to become them.
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«Brand recognition.
Branding for serious competition.
Bright visual difference from competitors.»
Oh, these are such sweet words! Any customer sees them in a sweet dream. Only now, after receiving a budget for advertising, he completely loses sleep.
How to find the optimal balance of price / quality / terms? PF-FF, so easy! It is necessary once to develop a quality guideline and stop wasting staff time, the company's money on developing each new design layout from scratch.
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An article about the importance of competitions in modern social networks. Relevant to the middle of 2018. It contains mini-instructions for conducting competitions and marathons in popular Russian social networks.
Have you decided to “warm up” the subscribers and organize an interesting competition? Read the article, you will succeed!
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When a client comes to us who has already independently placed an advertisement on Facebook, as a rule, he already has a page, an advertising office and a pixel (that is, the code that needs to be placed on the site to collect the audience and track events). For our convenience, we make ourselves administrative access to customer data and work through the Business Manager. But if a client created a pixel from a personal page, and not from an organization’s page, then access to it is impossible.
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Your task is to show different phones / prices / availability of goods depending on the user's city? Or maybe you want to simplify the user ordering? - These tasks rest on the automatic determination of the country / city by IP-address.
Is it difficult to locate a user by IP address? Probably not difficult. But to do it qualitatively - the task is not for the faint of heart. There are several reasons for this:
Accuracy is extremely low and varies depending on the base of IP-addresses.
IP addresses are constantly changing their location, and site owners forget to update their databases.
Developers have a temptation to go along the curve track and start accessing online services.
Developers too lazy to do caching
The name of the city, which returns the geo-base, it is difficult to associate with the site location and business logic.
In Bitrix there is no ready-made component to display / change the city
The difference in labor intensity between “and so come down” and “reliable solution” is 20-40 man-hours. We stuffed cones for a long time, and when we’re tired of it, we put together all our developments in one cool module for Bitrix.
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The main goal of any online store is the sale of goods or services. One of the main tools for making sales through the online store is, of course, a shopping cart. In the article we will try to figure out why this tool is often not an assistant, but, on the contrary, a hindrance in the “went to the site — saw — acquired” algorithm.
For those who want to find a panacea for the lack of sales through the online store in this article, we have some advice - think in a comprehensive way, do not look for the source of problems in only one place. We analyzed the baskets in online stores and reviewed the errors encountered.
I can’t say that every online store has a snowflake personality, but there are still several large groups for which some tips will ultimately bring profit, while others are not relevant. So read, taking into account the profile of your activity.
When choosing the appearance of a product card, placing buttons, developing an order algorithm, you must take into account the characteristics, tastes, demographic and other indicators of a potential buyer.
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In this article, we learn:
On media planning in theory: I will give definitions, I will describe the stages, I will share textbooks.
On media planning earlier and now: TV, newspapers, radio, outdoor and its highness the Internet.
the main indicators of the effectiveness of an advertising campaign on the Internet.
how to do real calculations in an Excel table.
The client is a large online store of designer furniture and interior items. Basically, these are high-priced designer products. But the assortment is so different that in the same catalog for 16,000 items, trinkets for 300 rubles and a dinner table for 800,000 rubles are side by side.
According to the statistics of the last 3 months, the average order amount is 16 570 rubles. Online store revenue is about 11 million rubles a month.
Target audience of the client:
interior designers;
wholesale buyers;
final consumers: people of high and medium income, often residents of elite cottage settlements;
owners of restaurants and cafes.
There are several advertising channels in the work: contextual and targeted advertising.
In the article we will look at Facebook and Instagram. Work on them allowed us to apply interesting targeting in combination with specially selected content and achieve an increase in ROMI by 3 times.
Bitrix24 CRM is popular with small business CRM having great opportunities, even for free. API Bitrix24 allows to integrate it easily with other systems even in cloud version (we wrote about successful integration Bitrix24 CRM with Twilio SMS).
Zapier is a convenient visual constructor for WEB-system automation. Zapier allows to assemble workflows at Trello, Gmail, Wordpress etc into a unified process. At the moment (while we are writing this article) at Zapier there are no units ready for connection with Bitrix24 CRM.
In this article we will show how to set interaction between Zapier and Bitrix24 CRM.
Bitrix24 module Workflows is a versatile tool for business processes automation. Via the module you can gather data, make calculations and save the result.
Not every automation workflow session is efficient. For example, if an employee has to call several clients sequentially to ask questions and write down the answers to be automatically processed.
The Workflows module doesn’t have integration with Bitrix24 telephony. Time is valuable. That is why we minimized the time for switching between Bitrix24 tasks, telephony, contact card and questionnaire.
We have trained Bitrix24 to manage phone calling via the Workflows.
If a company has two or more employees responsible for leads at CRM Bitrix24 there arises a question of distributing leads among the employees. At present CRM Bitrix24 has no such function and every time the responsible person is assigned by the manager. How to automate the process? INTERVOLGARU offers several simple decisions to solve the problem.
At first you should define the order for the leads distributing. We identified several most common decisions.