Viktor Stavitskiy

Viktor Stavitskiy
Media Planning for an Online Advertising Campaign

Media Planning for an Online Advertising Campaign

In this article, we learn:

  • On media planning in theory: I will give definitions, I will describe the stages, I will share textbooks.

  • On media planning earlier and now: TV, newspapers, radio, outdoor and its highness the Internet.

  • the main indicators of the effectiveness of an advertising campaign on the Internet.

  • how to do real calculations in an Excel table.





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Olga Kolodina

Alisa Erofeeva

Alisa Erofeeva
Facebook and Instagram for an online store of designer goods with ROMI 221%

Facebook and Instagram for an online store of designer goods with ROMI 221%

The client is a large online store of designer furniture and interior items. Basically, these are high-priced designer products. But the assortment is so different that in the same catalog for 16,000 items, trinkets for 300 rubles and a dinner table for 800,000 rubles are side by side.

According to the statistics of the last 3 months, the average order amount is 16 570 rubles. Online store revenue is about 11 million rubles a month.

Target audience of the client:

  • interior designers;

  • wholesale buyers;

  • final consumers: people of high and medium income, often residents of elite cottage settlements;

  • owners of restaurants and cafes.

There are several advertising channels in the work: contextual and targeted advertising.

In the article we will look at Facebook and Instagram. Work on them allowed us to apply interesting targeting in combination with specially selected content and achieve an increase in ROMI by 3 times.

This article was translated automatically. We are working over improving the translation.
Please send your questions about the article to info@intervolga.ru 


Intervolga

Anatoly Erofeev

Anatoly Erofeev
Bitrix24 CRM and Zapier

Bitrix24 CRM and Zapier

Bitrix24 CRM is popular with small business CRM having great opportunities, even for free. API Bitrix24 allows to integrate it easily with other systems even in cloud version (we wrote about successful integration Bitrix24 CRM with  Twilio SMS).

Zapier is a convenient visual constructor for WEB-system automation. Zapier allows to assemble workflows at Trello, Gmail, Wordpress etc into a unified process. At the moment (while we are writing this article) at Zapier there are no units ready for connection with Bitrix24 CRM.

In this article we will show how to set interaction between Zapier and Bitrix24 CRM.


Intervolga

Nikita Kalinin

Nikita Kalinin
Automatic call to a customer from Bitrix24 workflows

Automatic call to a customer from Bitrix24 workflows

Bitrix24 module Workflows is a versatile tool for business processes automation. Via the module you can gather data, make calculations and save the result.

Not every automation workflow session is efficient. For example, if an employee has to call several clients sequentially to ask questions and write down the answers to be automatically processed.

The Workflows module doesn’t have integration with Bitrix24 telephony. Time is valuable. That is why we minimized the time for switching between Bitrix24 tasks, telephony, contact card and questionnaire.

We have trained Bitrix24 to manage phone calling via the Workflows.



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Stepan Ovchinnikov

Aleksandr Davydov

Aleksandr Davydov
Contract Approval in a company. Document automation

Contract Approval in a company. Document automation

Businesses produce a lot of documents: mails, contracts, acts, bills, invoices, reconciliation acts, etc. This paper work may be enjoyable for young businessmen, because it gives a feeling that the company is growing. But for a big company, it could be a nightmare!

If a  company has more than 10 employees, then the number of people  who are responsible for approving and signing documents grows - project managers, sales personnel, lawyers and bookkeepers. They all participate in the approval workflow, as well as clients, suppliers and contractors. These approvers leave comments, suggest adjustments to be made on the documents and wait for a swift response.

You just can’t waste your time running around, looking for versions of documents, sending mails with the edited contracts and putting every approval party in "CC".

Paper work and sending e-mails is time-wasting and leads to chaos.

The solution we would recommend is having an Electronic Document Management System with Document approval capabilities.



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Ekaterina Bogachenkova

Ekaterina Bogachenkova
Case: Bitrix24 Implementation for a fitness centre

Case: Bitrix24 Implementation for a fitness centre

Business growth generally creates new challenges. It becomes difficult to monitor every current process, deal and request manually. It is almost impossible to analyze contact database manually too.

Employee control also becomes a more challenging task. In some cases, there is no one single client database.

By implementing a Bitrix24 CRM, you can solve these problems. 

We will show you how we did this for a client in the fitness industry.



Intervolga

Anton Kolodnitskiy

Anton Kolodnitskiy
Case of Bitrix24 integration for Prestalatino company

Case of Bitrix24 integration for Prestalatino company

Prestalatino gives out micro loans in Mexico. This company successfully operates in Russia and enters the market of several developing countries. Below we will discuss the entry into the market of Latin America - the Prestalatino project.

The client invests in automation and business processes. To be faster and more efficient, they actively use online databases and services. Starting with the bailiffs' database and ending with the automatic transfer of the debtor’s case to court.





Intervolga

Stepan Ovchinnikov

Stepan Ovchinnikov
CRM Bitrix24 in 2018

CRM Bitrix24 in 2018

Developers of cloud-based CRM Bitrix 24 are quick in reacting to changes in demand and often release new versions.

Another large-scale update was presented in spring, 2018.

Let us go over all the new features in detail.

In this article:

  • What is the most important thing about the Bitrix24 Hong Kong update?

  • How will the work of clients and implementers change?

  • Which new market is Bitrix gaining a foothold in?

The most important question is who stands to gain from using Bitrix24? What sort of companies should adopt Bitrix24? What does the future hold? 



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Anton Kolodnitskiy

Anton Kolodnitskiy
Bitrix24 new CRM card. What has become better and what should better be reinstated

Bitrix24 new CRM card. What has become better and what should better be reinstated

On the 10th of October 1C Bitrix released a lot of new updates in the cloud version of Bitrix24. Traditionally, such massive changes influences the name of the product. Therefore, we would like to welcome you to “Bitrix24 Tokyo”. My colleagues and i decided to reveal the most interesting updates in the series of articles.

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Anton Kolodnitskiy

Anton Kolodnitskiy
Bitrix24, BPM'online, amoCRM and SugarCRM comparison

Bitrix24, BPM'online, amoCRM and SugarCRM comparison

In INTERVOLGA I am occupied with Bitrix24 implementation and customization and often asked about other CRM systems. The questions are very different: someone wants to move from amoCRM and asks if we can transfer existing data to Bitrix24 and how much it will cost, someone examines different CRM systems to choose from before implementation and asks questions about their differences, another one has faced some strong technical limitations customizing an existing system and wants to be sure it won’t happen again if they decide to move to Bitrix24 etc. It is difficult for me to give a fair answer since we work only with Bitrix24. In order to close this knowledge gap I’ve decided to “touch” most popular of them and compare them with Bitrix24.


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Stepan Ovchinnikov

Stepan Ovchinnikov
Implementation of self-hosted Bitrix24.

Implementation of self-hosted Bitrix24.

How many customers use the self-hosted Bitrix24?

More than a million companies use Bitrix24. I believe there are at least 60% of them are inactive or just trying B24 for testing.

Therefore, consider 400 thousand of them. Let's drop those who are completely satisfied with the cloud version and do not want anything more.

Let it be 200 thousand. Let's drop those who do not want to spend money and energy on the boxed version (the financial costs at the initial stage for the cloud version - at least 20 times less).

So, there are 20 thousand customers left. These are companies that have bought or are ready to buy a self-hosted version and invest in the development of the system "for their needs." These are serious customers. They are waiting for a good job.

Bitrix24 software improvements are complex. To fulfill them, you must understand the tasks of the business, know the structure of the system and be able to solve problems. Competent developers are few. There are even fewer active developers.

The market is promising but empty. We develop and support corporate portals on a self-hosted version of Bitrix24. Our goal is to take a larger share of this growing market.

An important step towards this goal is to have a broad outlook and deep competence in how to create extensions for Bitrix24, how to evaluate this work and how to properly do it. The price of the error is high.

The article gives an overview of the tasks of extending the functions of Bitrix24 for the summer of 2016. Each task is commented and evaluated.




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Aleksandr Davydov

Aleksandr Davydov
E-mail tracking in Bitrix24: Your CRM takes your letters automatically

E-mail tracking in Bitrix24: Your CRM takes your letters automatically

In latest Bitrix24 Update «Corsica» there are some new functions — Open Channels, CRM-forms, E-mail- и 1C-trackers. We have examinted them and are ready to share our results. We will tell you about Email-tracker for workflow automation in your company.



Intervolga

Stepan Ovchinnikov

Stepan Ovchinnikov
Manifesto of Bitrix24 implementation

Manifesto of Bitrix24 implementation

How should Bitrix24 be implemented? Is it possible to be prepared for this task? The implementation of a new system is always an answer to a specific problem. And the company managers and especially employees can rarely imagine a way to success. We have analysed a big amount of implementation projects and have prepared some recommendations regarding the technology of the successful implementation. 

Intervolga

Stepan Ovchinnikov

Stepan Ovchinnikov
Creation of the world in the company by implementing Bitrix24

Creation of the world in the company by implementing Bitrix24

Bringing order in the organization is a creative task. You must push yourself and your colleagues, perform qualitative changes. It can only be fulfilled by a strong-willed and wise leader.

This article describes how it can be done with the use of Bitrix24. We advise you to read the article Manifesto of Bitrix24 implementation, where the main "commandments", i.e. principles of work are summarized.

To experienced administrators and IT-employees we recommend to explore a high quality (though voluminous and complicated) training course (in Russian) on the portal implementation from 1C-Bitrix.

This article describes the sequence of Bitrix24 implementation steps within 7 steps - "dys". Every step is not 24 hours, but a more extended time period, usually 1-2 business weeks.

We are going to talk about a small or a medium-size company without any experience in the serious automation of processes.

The key thesis is the following: the Bitrix24 implementation is based on the employees' constructive attitude and diligence. 
Work with people is about love and not about violence.



Intervolga

Aleksandr Davydov

Aleksandr Davydov
Setting access permissions for regional departments in Bitrix24 CRM

Setting access permissions for regional departments in Bitrix24 CRM

We have heard many times from our customers the following question: how to tune a cloud version of Bitrix24 for correct work with several regional representative offices in the same portal. Company Management wants to rule and collect accounts in one place, but be sure that access rights and scopes between regions are strictly determined. Such organizational schemes suit for any net structures or franchise companies. See details in the article.


Intervolga

Stepan Ovchinnikov

Stepan Ovchinnikov
Bitrix24 integration with External Systems for information exchange

Bitrix24 integration with External Systems for information exchange



We continue on the topic of Big Bitrix24 implementation. So, you have purchased Bitrix24 on-premise and you are interested in developing its capabilities.

A big implementation requires integration with external systems. For example:

  1. Uploading the product database from warehousing or accounting systems to Bitrix24 CRM.

  2. Synchronizing contractors and partners with the accounting or recording program.

  3. Binding leads and deals in the CRM to the warehouse "production requests".

  4. Creating leads in Bitrix24 when a new user is registered in other systems (website, email, electronic archives, etc.).

  5. Receiving reports, including data from Bitrix24 and other systems.


This article is about love.

Intervolga

Stepan Ovchinnikov

Stepan Ovchinnikov
Bitrix24: Key performance indicators and custom reports based on CRM

Bitrix24: Key performance indicators and custom reports based on CRM

Bitrix24 is used to solve management tasks in different organizations.

In some cases there are 5 employees, in other cases - 500.

Maybe you have 5 transactions a week in CRM, or maybe 500 calls a day.

Even the concept of "project", "transaction", "offer" have different meanings in different organizations.

How do you use it then? Why does it work at all?

I must say that creation of a software product "for any company", what Bitrix24 has become, is a surprising phenomenon. Who is this system for? What organizations is it for?

For everybody? or for "nobody"?

You can say that Bitrix24 is suitable for everybody to solve 80% of tasks. And for the remaining 20% everybody needs a fine setting and update.

In accordance with the principle of Pareto the first 80% are easily implemented. We are trying, studying, watching videos, getting used. Everything works. This is a small implementation.

The remaining 20% are more difficult. You need the research and the expert's work. Sometimes - "in terms of workflows". Sometimes - a database designer, a REST API expert and a programmer on some kind of React JS.

In this article we talk about a most interesting case of developing "the second type applications" for cloud Bitrix24 and show the possibilities of expanding the service functionality.



Intervolga